The Ultimate Sophistication

(This spread is from Cereal Magazine, a publication we keep in office for inspiration. Their imagery, copy and layout are stunningly simple)

(This spread is from Cereal Magazine, a publication we keep in office for inspiration. Their imagery, copy and layout are stunningly simple)

I often think about how I got started in design - I love and crave interiors, always have. Architecture, art, fashion and design are passions I've been chasing my entire life.  My style has evolved over the years, but my eye is forever drawn to simplicity. Regardless of seasons, trends or transitions, simplicity is the commonality that connects my passions. 

Leonardo Da Vinci said, "Simplicity is the ultimate sophistication."

As an artist Da Vinci understood that simplicity is harder to master than complexity. We live and design by this principle every day. Ultimately, simplicity is timeless. When it comes to designing, we want to create spaces that transcend years and even decades - simplicity is how we do it. 

  1. Layers: Graphic prints can overwhelm simple silhouettes, making for busy vignettes that are visually crowded. In favor of simplicity, we typically work with layers over graphics, achieving that visual interest with contrast and textures. 

  2. Silhouette: The lines and textures of furniture are always more important than patterns. Think of fashion,  when you get a nice tailored suit that fits perfectly it will never go out of style. It's the most basic element of a wardrobe but if it fits well, you can wear it for years. We approach design the same way

  3. Color: Black, White & Green -  There are other colors that should exist in every single room. White and black ground a design in simplicity and contrast.  I love love love black oh and did I say white -   I have more black and white clothes than I know what to do with because they make for an instantly chic backdrop.  I can't forget green, it's that color that brings life to a room. Usually introduced via plants, we really on those pops of greens to infuse energy into a space.

This year I have “cut the fat” from my life, choosing to focus on the simple things. I can't even tell you the ways it's made me feel calmer, more in control and at peace.  Go through your home room by room, making sure you have adequate trays, boxes and containers for all those loose papers, keys, and odds & ends. Approach your home with a sense of simplicity and value on quality. After all, I would much rather have 1 beautiful piece of art or a beautiful side table than 4 mediocre pieces (that I'll probably toss in the future).

We design simply because it naturally lends itself to timeless sophistication. We believe in simplicity because it makes for a better lifestyle for our clients. 

Maddy Gray